Wednesday, March 6, 2024

Zanco Typeface: A Symphony of Elegant Contradictions

Zanco, a celebration of delicious contradictions, embodies a unique blend of elegance and awkwardness, youth and sophistication, all within a single, variable display type. Its tall, narrow stature boasts stressed curves, softened angles, and a captivatingly unconventional weight distribution that effortlessly finds its balance. From its lithe, lanky forms to its robust, heavy strokes, Zanco's design dances gracefully between extremes, with thickening shadows that create a mesmerizing play of light, especially within its interlocking descenders.

Named after the stilt-like "zancos" worn by acrobats towering above exuberant crowds, this typeface family offers a spectrum of styles. From bold, funky platforms to slender, ethereal lifts reminiscent of art nouveau elegance, Zanco evokes a sense of curved, melodic nostalgia. Its versatility is astounding—offering a relaxed yet legible sensuousness that is perfect for brand identities with heart, packaging that speaks volumes, and effortlessly genuine messaging.

Ideal for posters that demand attention, billboards that command the skyline, and motion graphics that leap off the screen, Zanco was meticulously crafted by Alexander Wright at the renowned In-House Int’l studio foundry. Developed in collaboration with the talented Rodrigo Fuenzalida, Zanco embodies the creative ethos of In-House International—an agency dedicated to delivering branding breakthroughs for true game changers.

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Zanco Typeface: A Symphony of Elegant Contradictions

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